About BeerMood

The Beer Festival Hong Kong’s Been Waiting For

Beer is for everyone. Whether you’re the kind of drinker who already knows their way around a barrel-aged sour, someone who just reaches for whatever lager’s on tap, or you’ve never really thought there was anything else on the menu — BeerMood is built for you.

Beer has never just been a drink. For centuries, it’s been one of the simplest ways people bring each other together — from after-work happy hours, to a night out with friends, to a weekend hotpot session, to today’s beer festivals. Beer has always had a seat at the table.

That’s exactly where the name comes from: BeerMood — beer for every mood, beer for any time.

Start With What You Already Know

We believe every beer has a story worth knowing — from the can you already reach for at the convenience store, to a small-batch brew from a brewery tucked away down an alley. BeerMood brings together that whole spectrum: the names you already know, and the craft breweries you haven’t heard of yet but might just fall for.

Discover What Else Is Out There

If you’ve only ever had one kind of beer, this is a good place to start. From lager, work your way toward ales, stouts, sours, and flavors you didn’t know existed. You don’t need to be an expert to join in — just bring some curiosity, and let your taste buds do the rest. Somewhere between one glass and the next, you might make a new friend, or find a brand you end up loving.

What We’re Building

BeerMood was founded by two people with a deep knowledge of and love for beer, who wanted to put years of industry experience and connections toward something more meaningful — building an event Hong Kong’s beer lovers can genuinely look forward to. Our first event under the BeerMood name is the BeerMood 36-Hour Overnight Beer Festival, running October 2–4, 2026 at Pier 1929 on the Wan Chai waterfront — a continuous, multi-session festival bringing together craft breweries, coffee roasters and good food over three days.

This is the first step toward something bigger — growing alongside the wider beer community, one event at a time, into something Hong Kong’s beer lovers look forward to every year.

Get Involved

Want to be part of BeerMood? Grab your tickets early, see which craft breweries are joining us, or — if you’re a brewery, brand, or potential partner — get in touch. We’d love to talk.