The Story Behind the BeerMood Beer Glass: Jane Lee’s Hong Kong in Miniature

Every BeerMood beer glass tells a story before a single drop of beer touches it. The artwork wrapped around it is a key visual designed by illustrator Jane Lee — the same illustrator behind BeerMood’s logo and key visual — and it’s packed with Hong Kong.

A Skyline Built From Hong Kong’s Icons

Look closely and you’ll find Hong Kong Island’s coastline running the length of the glass, anchored by a traditional junk boat under full sail — one of the most recognisable silhouettes on Victoria Harbour. Behind it stands a lineup of the city’s most iconic buildings: the geometric angles of the Bank of China Tower, the wave-like roofline of the Hong Kong Convention and Exhibition Centre, the round windows of Jardine House, and the red-brick silhouette of the Tsim Sha Tsui Clock Tower.

Where Brewing Meets a Good Night Out

Threaded between the landmarks are the details that make it a beer festival glass — hop cones, bottles, brewing tanks, and BeerMood’s signature drunken cats, foam-headed and mid-celebration. One cat is holding onto a chicken drumstick nearly as big as itself, and a few bamboo steamers of dim sum are tucked into the skyline too — a nod to the fact that Hong Kong, and this festival, are as much about the food as the beer.

From Illustration to Glass

Turning that level of detail into a physical beer glass wasn’t simple. We worked with a specialty glassware manufacturer to reproduce Jane’s illustration in full colour on clear glass, which is a far more complex print process than a standard single-colour festival cup. The result is one of the most detailed beer festival glasses we’ve seen anywhere — and because of how involved the production is, we could only produce a limited run.

How to Guarantee Yours

Every Tasting Pass, Premium Pass, and 36-Hour Master Pass includes one BeerMood beer glass as standard. Buying your ticket online now reserves yours. If you’re planning to buy at the door instead, a beer glass is only guaranteed while stock lasts — if we run out, you’ll still be able to collect yours within approximately 6 weeks after the event once we complete another production run, as long as you leave us correct contact details on the day.

Entry Only tickets don’t include a glass.

Tickets are available now at beermoodhk.com/shop.